Spec - Place North East

Banners

Website banners

Horizontal banner: 468 px wide x 60px tall
Vertical banner: 120px x 600px
Mobile banner: 320 x 100px (required with either of the above ads)
High resolution JPEG, PNG or GIF format
- Please note: vertical website banner advertisers are also required to provide a horizontal banner for mobile view

Place North East Briefing banners

The Subplot banners

Our website background is white, so to avoid the banner from ‘floating’ please include a colour wash or border on your banners

All banner positions are subject to availability
Website adverts are displayed on rotation with no more than five other adverts per slot
See website banner positions here

Full HTML email 600px wide, produced and ready-to-go with links embedded
Send as HTML file of HTML code in Text file
Use ordinary HTML links and avoid image maps
Do not include an unsubscribe footer, we will provide that
Please ensure the copy is not exactly the same as mailers sent out through other suppliers
Client chooses the subject line for the email
We can provide a simple design for the mailshot for £400+VAT

All artwork must be supplied to correct size, format and file type
Artwork files must be no greater than 1MB and must be provided in RGB colour mode
Artwork and links can be changed during a campaign
Rotating GIF files do not rotate when viewed through later versions of Microsoft Outlook and will freeze on the first image
Client must supply web address for links
Opinion pieces must be no longer than 800 words
All advertising copy to be supplied by the client; Place North East will not accept liability for errors or omissions unless directly resulting from an error on our behalf
Dedicated e-shots contain solely your content, designed in keeping with Place North East style. Content must be industry-relevant and will be edited into house style. No more than one e-shot will be issued per month

Online advertising opportunities are billed at the time of agreement. Payment must be made within seven days of the date of the invoice issued
If you wish to cancel your purchase for whatever reason, you must inform Place North East at the earliest opportunity possible. In all cases, a 50% cancellation fee is payable to cover expenses and administration costs
No refunds will be given for cancellations within 30 days of the agreed publishing date or event
Discounts cannot be applied retrospectively
All prices are exclusive of VAT