Magpies, Greggs ink Metrocentre deals
The bakery chain will open a further, larger-format store at the regional shopping centre, while Newcastle United has signed for a flagship space in Upper Town Square. Both intend to be open for Christmas trade.
Due to open ahead of Christmas, Greggs will introduce a new larger format 3,491 sq ft unit, the 89-seat venue complementing its existing shops in Red Mall and Blue Mall, in addition to being more than double the size of their current largest shop in Yellow Mall.
Next door, NUFC’s 3,229 sq ft store will offer a comprehensive selection of official NUFC merchandise featuring their new official kit sponsor, adidas.
Ben Cox, director at Sovereign Centros from CBRE, asset manager of Metrocentre, said: “We are pleased to welcome two of Newcastle’s most iconic institutions to Metrocentre’s Town Square. The addition of new flagship stores for both Newcastle United and Greggs, adjacent to the soon to open NHS Community Diagnostic Centre, is a great boost for this location and we look forward to seeing them open for peak trading.”
Peter Silverstone, Newcastle United chief commercial officer, added: “Our ambition is to bring Newcastle United supporters even closer to the club through a best-in-class retail experience.
“Opening a new Metrocentre store is the next step in that journey. It re-introduces the club to an iconic and much-loved shopping destination, and positions our retail offering alongside other leading international brands. We have a very exciting period ahead, including the launch of our new flagship store at St. James’ Park, followed quickly by our new store opening in a prime location at Metrocentre.
“We look forward to uniting even more supporters with the Newcastle United products both in the build-up to the Christmas period and into the future.”
The announcements follow news that River Island is undergoing an extensive refurbishment at Metrocentre, updating its largest store in the North East, spanning 25,500 sq ft.
