New centre director at Eldon Square

Helen Cowie has more than 30 years of retail and operational experience, and joins with a remit to lead the centre through its ongoing pivot towards leisure-led offerings.

Eldon Square is managed by specialist investment manager Pradera Lateral and Savills. 

Investment in the centre is continuing at pace, with openings planned for this year including 60,000 sq ft Next, entertainment and F&B destination Freight Island, and social darts venue Flight Club.

The North East native is employed by Savills and joins the company following 30 years at Marks and Spencer where she rose to regional manager, convenience, and worked across multiple regions including Scotland, the North East, and the North West. 

Matthew Beddow, senior director of asset management at Eldon Square, said: “Helen’s wealth of experience and passion for delivering an excellent customer experience will be instrumental in shaping the future of the centre.

“With her strong background in the sector and her deep understanding of the evolving retail, leisure and entertainment landscape, Helen is well positioned to lead Eldon Square through this exciting chapter.”

Cowie added: “I’m extremely excited to be joining Eldon Square during this transformational period for the centre.

“Eldon Square is more than just a shopping centre, it’s an integral part of Newcastle City Centre with a mission to elevate itself to becoming the go to retail and leisure destination in the North East.

“Along with my team, I look forward to continuing to enhance the shopping experience and making a positive impact on the future of this iconic Newcastle destination.”